Load Assist
Brand Campaign | Performance Marketing
Campaign strategy and creative execution for the launch of a new in-app feature.
Campaign Films
Offline Marketing
Media Assets
A lil more
The Load Assist campaign was built to introduce Porter's new loading and unloading services to both existing and potential users spotlighting the convenience, reliability, and relief the service brings to everyday operations.
Our strategy began with a sharp consumer insight and extended into a fluid system of campaign assets tailored to various touchpoints.
The core idea:
We set out to solve a simple but persistent problem: the everyday friction small business owners face when booking loaders. Uncertainties. Delays. Tantrums. Disconnected services.
We wanted to take that load off literally. So we led with the promise:"Aapka load, ab hum utha lenge."(A colloquial, culturally grounded assurance that says, we've got you, and your load.)